The sports nutrition and wellness landscape is evolving. While protein remains foundational, consumers are increasingly seeking functional ingredients that offer targeted health benefits beyond basic nutrition.

The numbers tell the story

The global functional mushrooms market was valued at USD 35.06 billion in 2025 and is projected to reach USD 77.82 billion by 2035, growing at a CAGR of 8.30% (19). North America currently holds approximately 38% of the global market share, driven by strong consumer awareness of wellness and immunity-boosting supplements.(19)

Lion's Mane is emerging as a standout variety, gaining traction for its cognitive and neuroprotective properties (19). Meanwhile, the food and beverage segment leads all applications, accounting for over 41% of the market, as manufacturers increasingly incorporate mushrooms into beverages, functional foods, and dietary supplements.(19)

Collagen continues its ascent

The global collagen supplements market is estimated at between USD 2.0–4.0 billion in 2025 (30), with a CAGR of 6%–11% through 2030. With 1.5 billion people globally prioritising anti-ageing, collagen's appeal spans beauty, joint health, and fitness applications(30). Powder formulations remain particularly popular, valued for their versatility and projected to grow at 7%–12% (30).

What this means for your product development

The convergence of protein, functional mushrooms, and collagen represents a powerful formulation trend. Consumers want products that do more support immunity, enhance cognitive function, promote skin health, and fuel active lifestyles all in one.

ISM Group is uniquely positioned to support this shift. We supply premium whey protein, collagen, and functional mushroom ingredients, alongside organic fruit powders and spices that add flavour, colour, and nutritional value to your formulations.

Whether you're developing a next-generation protein bar, a mushroom-infused beverage, or a beauty-from-within supplement, our in-stock catalogue and global sourcing capabilities ensure you have access to the ingredients you need, when you need them.

(30)https://www.researchandmarkets.com/reports/6100415/collagen-supplement-global-market-insights

(19) https://www.marketresearch.com/Expert-Market-Research-v4220/Functional-Mushrooms-Size-Share-Forecast-45087489/

The global health ingredients market is experiencing unprecedented growth, valued at $123.35 billion in 2025** and projected to reach **$133.54 billion in 2026 at a compound annual growth rate (CAGR) of 8.3% (1). By 2030, this figure is expected to surge to $190.36 billion.(1)

What's fuelling this explosion? A fundamental shift in consumer behaviour. Today's buyers are increasingly proactive about their health, seeking out functional foods, dietary supplements, and clean-label products that deliver tangible wellness benefits.(1) The rising incidence of lifestyle-related conditions—with cardiovascular disease alone accounting for one in every three deaths in the US in 2023—has accelerated demand for ingredients that support immunity, gut health, and heart function.(1)

What this means for Australian businesses

For manufacturers and formulators, this presents a significant opportunity. Consumers are no longer satisfied with empty calories—they want ingredients that work. This is where ISM Group comes in. Our portfolio spans the most sought-after wellness categories:

• Whey protein – a powerhouse for muscle support, immune health, and weight management (11)

• Collagen – riding the wave of beauty-from-within trends (30)

• Functional mushrooms – gaining traction for their immunity-boosting and cognitive-enhancing properties (19)

• Organic fruit powders – clean-label, nutrient-dense solutions for functional foods and beverages (48)

• Celtic salt – mineral-rich, minimally processed, and increasingly favoured by health-conscious consumers (41)

With the health ingredients market growing at nearly 9.3% annually through 2030, now is the time to secure a premium, reliable supply partner.(1) ISM Group combines Australian-based expertise with a global sourcing network to deliver the quality and consistency your brand demands.

(1)https://www.researchandmarkets.com/reports/5939860/health-ingredients-market-report#rela2-2255344

(11) https://www.researchandmarkets.com/reports/6214982/whey-protein-products-global-markets?utm_code=brc5cz&utm_exec=chdomspi

(30)https://www.researchandmarkets.com/reports/6100415/collagen-supplement-global-market-insights

(19) https://www.marketresearch.com/Expert-Market-Research-v4220/Functional-Mushrooms-Size-Share-Forecast-45087489/

(48) https://www.usdanalytics.com/industry-reports/organic-fruit-powder-market

(41) https://www.giiresearch.com/report/gmi2027556-celtic-salt-market-opportunity-growth-drivers.html

The clean-label movement is no longer a niche trend it's a consumer expectation. Today's shoppers scrutinise ingredient lists, demanding transparency, simplicity, and naturalness. This shift is driving remarkable growth across spices, salts, and organic fruit powders.

Spices: flavour meets function

The global seasoning and spices market is estimated at USD 20.92 billion in 2025, expected to reach USD 26.93 billion by 2030 at a CAGR of 5.18%. (59) What's driving this growth? Increasing demand for functional foods, where spices like turmeric, ginger, and garlic are valued not just for flavour but for their anti-inflammatory, antioxidant, and antimicrobial properties.

Health-focused innovation is accelerating, with spices such as cinnamon and turmeric gaining traction for their medicinal benefits. The organic spices and herbs segment is projected to grow at 6%–8% CAGR, supported by rising consumer preference for organic ingredients in food and wellness products.

Celtic salt: a mineral-rich alternative

The global Celtic salt market was valued at USD 725.1 million in 2025 and is estimated to grow at 7% CAGR to reach USD 1.42 billion by 2035 (41). Consumers are increasingly substituting refined table salt with unrefined, mineral-rich alternatives containing calcium, magnesium, and potassium. Beyond culinary use, (41) Celtic salt is finding its way into beauty and personal care products, including therapeutic bath salts and scrubs.(41)

Organic fruit powders: convenience meets nutrition

The global organic fruit powder market is estimated at USD 3.1 billion in 2025, with a CAGR of 4.2% projected through 2034 (48). These powders, derived from apples, bananas, berries, and more—offer a convenient, shelf-stable way to incorporate the flavour and nutritional benefits of fruit into smoothies, beverages, dietary supplements, and functional foods (48). The trend towards clean-label products, free from synthetic additives, preservatives, and GMOs, is a key driver (48)

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Why ISM Group is your ideal partner

At ISM Group, we understand that today's food and wellness brands need ingredients that deliver on flavour, nutrition, and clean-label credentials all while maintaining supply chain reliability.

Our portfolio includes:

• Premium spices – from turmeric to cinnamon, backed by rigorous quality standards

• Celtic salt – mineral-rich, minimally processed, and clean-label certified

• Organic fruit powders – nutrient-dense, versatile, and additive-free

• Whey protein, collagen, and functional mushrooms – for brands seeking comprehensive wellness formulations

With in-stock availability, short lead times, and a global sourcing network for hard-to-find ingredients, ISM Group is your Australian-based partner for premium ingredient solutions. Contact us to discuss how we can support your next product innovation.

(59) https://www.researchandmarkets.com/research/gd699c

(41) https://www.giiresearch.com/report/gmi2027556-celtic-salt-market-opportunity-growth-drivers.html

(48) https://www.usdanalytics.com/industry-reports/organic-fruit-powder-market